18th August 2023, Mumbai: The co-founders of this brand Shirani Bhansali Shah and Rushin Shah had a common interest of jewellery which led them to this brand. Shirani is a graduate jewellery designer from GIA 2015, New York and a graduate Gemologist from ISGJ, Surat 2017 and Rushin pursued his career in diamond manufacturing and trading since 2015. Both the founders are college sweethearts who got married in 2020 amidst Covid!
The brand name “Shirani Bhansali Fine Jewellery” was created after the founder Shirani Bhansali Shah when this company was a sole proprietorship in 2016 till 2022 and since 2022 they have converted it into a partnership firm to fulfil their dream to create a brand together.
Shirani started this brand in 2016 with a vision of seeing their jewellery in each and every household. She wanted to make and sell jewellery that looked very expensive but is very affordable and chique. So she started this brand with very few designs (37 to be precise). She used to pack it in a bag and go to clients where in she used to show her jewellery to the regular clients over there and slowly and gradually via word of mouth people started getting familiar with her work then in September 2017 she rented a space in Asopalav showroom where she showcased silver jewellery.
In the initial years it was very tough to convert the client’s mind-sets of converting up from imitation jewellery and down from gold jewellery to silver jewellery.
It was very difficult for them to understand clients and new market and everything. But gradually they overcame the difficulties inspite of being from non jewellery background.
The motto of the brand is to be a leading and trusted jewellery brand which is also a socially responsible brand and to cater all the income groups.
Shirani Bhansali Fine Jewellery gives free lifetime after sales services. They give resale and exchange values over all the silver jewellery. They have designs which are very one of a kind and exclusive with competitive prices.
The thing that inspired them during their difficult times is that “Sometimes you just have to stop overthinking the bads and just do what feels right to the heart and never lose courage.”
A small advice to the young entrepreneurs from the founders is : “Perseverance is key!”
The brand currently have 2 offline stores, both located in Surat, Gujarat.
Their Pekham collection which is inspired by the national bird of India, Peacock, has been a super hit since 2021, people are loving the intricacy of the designs and the neat and beautiful work done inspired by peacocks. The pieces were very light weight and easy to carry very chique and modern but traditional at the same time.
They ship pan India and it usually takes 5-6 working days and if in Gujarat or Mumbai, then they can guarantee next day delivery! Free of cost!
Worldwide shipping is also available.
Sparkle your style with a piece of their appealing and affordable jewellery.
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