Fashion Forward: How Taneira is Redefining Ethnic Wear in Ahmedabad

Ahmedabad, where at almost every turn one comes across tradition intertwined with modernity, a new light of fashion has arisen to style the modern Indian woman. Started by Titan in 2017 under the prestigious Tata Group, Taneira, with its store in Ahmedabad is rewriting the definition of ethnic wear with its collection of pure and natural fabrics in sarees, blouses, dress materials, and kurtas. This heritage brand does not only deal with the clothing aspect but has imbibed the richness of India's cultural heritage to help any discerning fashionista.

In Ahmedabad, a city of immensely rich cultural heritage and history, Taneira is making brand new waves in the realm of ethnic wear. The store is located at H L College Road, near Nabard Quarters. Hosting a brand that is every woman's dream fashion paradise, the collection of Taneira holds true to any environment, from the noisy markets to the quiet Sabarmati riverfront, exuding the spirits of this energetic city.

Trust. Quality. Authenticity. That's Taneira. "India under one roof," the brand promises, filling in the love and care invested in each piece by over a hundred-plus cluster of artisans across the nation. Each piece is a movable piece of art, meticulously collected for festivals, weddings, daily wear, and office wear—assuring there's everything for each occasion and woman.

The sustainable commitment to fashion is one of the most outstanding properties of Taneira. In an era of fast fashion that has the potential to bury the spirit of the craft, Taneira shines like a beacon for the local community and, in this way, keeps alive Indian art forms. This is further cemented by the "Weavershalas" initiative, which establishes and equips modern infrastructure, looms, and health facilities throughout the length and breadth of this country for weavers. This will not only aid in the support of their livelihood but also in nurturing the new generation of artisans who will carry on these traditional techniques and perfect them.

Stepping into a Taneira store is a lot like stepping into a fine art gallery. Every little thing about the ambiance is so thoughtfully done that one can browse at peace—leisurely—wherein every product has a story of its own to narrate in terms of craftsmanship and tradition. Be it the intricate embroidery on a piece or the vibrant colors that are liberally dappled with diverse fabrics and patterns, every single creation turns into an unexplored work of art.


At Taneira, we pride ourselves on sharing the most impeccable quality fabrics for each piece that we create. Be it a silk saree meant for a bridal occasion or a cotton kurta to wear at our workplace, each product stands for precision and care. The brand gives a seamless blend of traditionality in design with just the right touch of modernity to make ethnic wear contemporary and adaptable. The fit is perfect for an inclusive range of sizes and styles that guarantee a perfect fit for every woman, while the authentic material certification assures each buy is worth each penny spent.

Taneira is more than just a fashion brand. Through initiatives such as Weavershala, the brand not only preserves traditional crafts but also empowers the artisans who bring such traditions to life. Thus, it is inherently a part of the brand that with every purchase, there is an opportunity to contribute toward the effort of building an equitable and sustainable future.

Taneira's collection is as varied as PAN-INDIA. Whether it's about getting decked up in finery for a big fat Indian wedding, dressing for a festival, or just looking good in ethnic daily wear, Taneira has a special something in store. Now known for its exquisite craftsmanship throughout the country, Taneira has firmly set its place as a name that can be trusted for ethnic wear mixed with authenticity and style factors.

The brand promise of Taneira reads more than fashion; it's about legacy. Every saree, blouse, dress material, and kurta woven by the brand weaves a story of trust, quality, and craftsmanship. It's a story that resonates with contemporary Indian women who venerate authenticity and elegance in their closets.

For the ladies of Ahmedabad, who are again fashion-forward, Taneira is not merely a brand—it is a lifestyle. It is a place and a collection that shall animate a woman with tradition and trend, for everything in it is a masterpiece, and indeed shopping from Taneira is going to be something you lock away in your heart. So the next time you are in Navrangpura, step into Taneira and let your wardrobe do the talking for you on timeless elegance and modern flair.

Contact Taneira
Address: Taneira, Rajhans Society, H L College Road, Near Nabard Quarters, Navrangpura, Ahmedabad - 380009, Gujarat
Contact: +91-7486044351

Embrace the fashion revolution with Taneira, and let your style shine with the heritage of India and the sophistication of modern design.